Especially with Apple now also eyeing the same prize. The launch of Facebook Avatars will no doubt force Snap to step up its rollout efforts and partnerships before Facebook gets going. It also provides the opportunity to scale and ‘own’ its innovations by increasing their ubiquitousness. There are also similar partnerships in the works with Netflix and a range of other big-name players.Ī smart move from Snapchat, offering routes to market beyond its core user base.
Likewise, Snap has a deal with Fitbit to bring Bitmojis to Fitbit’s Smart Watches. Snapchat recently inked a deal with Tinder, itself soon to be under pressure with Facebook Dating, allowing Snapchat users to share Stories to Tinder. The timing of the Avatar launch is an interesting one, and no doubt an infuriating one for Snapchat.Īt Snap’s recent 2019 partner summit Eve Speigel, Snap CEO, spoke at length of unboxing Snap’s best features and making them available to third parties. Facebook Avatars communication manager Jimmy Raimo, tells Techcrunch: “They’re a bit more realistic so they can be your personal avatar vs trying to make them cute, funny, and cartoony.” Facebook Clones Bitmojis Just As Snapchat Looks To Scale No doubt bad news for ugly people worldwide.
Unlike Snapchat’s Bitmojis, Avatars have been designed to be true to life. Users will start to see a smiley-face button in the News Feed comments and around Messenger stickers they can tap to create their Facebook Avatar.
This week sees the first steps in the global rollout of the popular feature with Facebook Avatars launching in Australia.Īvatars are launching this week for use in Messenger and News Feed comments before coming to the rest of the world in late 2019 or early 2020. Having successfully cloned and scaled Snapchat’s best feature, Stories, Big Blue is now back for Snapchat’s next best feature… Bitmojis. New Facebook Avatars Launch For Messenger & News Feed Comments
0 kommentar(er)
